Gordon graham also known as that white paper guy is an awardwinning writer who has created more than 200 b2b white papers for clients from new york to australia. When you think about white papers, you probably think of pdf articles with thousands of words. Format the format of the white paper varies to meet the needs of both the author and the intended audience. For example, if you have an ico backed by an adult store, try to steer clear from a provocative white paper design, as it might seem irrelevant in terms of an ico campaign.
The heading contains the classification, the originators office code, the date. Instead, the writer should provide a short deliverable so the client and. Jul 26, 2017 a white paper is a business marketing and informational tool used to educate the intended audience and provide assistance for important decisionmaking. Apa style guide to electronic references sometimes it can be not only confusing but difficult to reference an electronic source correctly. Structure and style of the epitome of your research georgios varsamopoulos department of computer science and engineering arizona state university tempe, arizona, usa georgios.
So, its in your best interest to know what a white paper is and learn how to write a white paper. Embed videos or use them as fullscreen backgrounds. View key toolkits, policies, research and more on hr topics that matter to you. Optin for a custom term paper and score a top grade. We picked up a collection of 10 smartlydesigned ico white paper examples and highlighted the ideas that make them special. Corporations use white papers to sell information or new products as solutions that would serve their customers needs. First, remember that a business white paper is a marketing tool. To attract clients struggling with running a social businesses, hootsuite offers a white paper 8 tips for social. A white paper in the hightech industry is a technical document that describes how a technology or product solves a particular problem. How to write a white paper for my business proposal. For followon or revised proposals, a white paper is usually not necessary. These institutions use policy white papers to know the governments vision and stance on socioeconomic, political, financial issues, and chart their future course of action. Dilute, businesslike colors and lots of white space.
However, the process is made simpler by making good use of white paper templates. White papers are a powerful resource for b2b buyers during their decisionmaking process. The templates work in all versions of ms word for office and ms word for apple. Nowadays, every type of content including white papers needs to be well written, well structured, and designed for every type of visitor. Jan 05, 2020 white paper template word format and in pdf format are available for download on many websites. A white paper is an indepth report or guide about a specific topic and the problems that surround it. Sales report excel book report presentation powerpoint. How to write white papers people actually want to read template. How to write and format a white paper with examples foleon. Ihi white papers ihi institute for healthcare improvement. Generally, white papers are 6 pages or longer, sometimes much longer, with a title page, table of contents, executive summary, body, and. Just like any other intensive and informative type of document writing, white paper writing is done in a progressive and gradual manner. A typical white paper might list ways to meet a clients marketing needs, suggest the use of a certain product for a technical process, or identify ways to tackle municipal problems.
Without a direction blessed by the client, much of what the writer drafts could end up discarded. Feb 07, 2018 white papers generally follow a standard document format. Jul 03, 2019 when you write a white paper, you can use visual elements such as graphs, diagrams, and even video slides if the white paper is a slide presentation. If you compose a catchy heading that represents the key problem your readers are interested in, it will make them want to read on. White paper examples can help strengthen the perception that you have deep expertise or knowledge in a specific area youre known for. Sollosi, deborah s civ usarmy hqda apd usa created date. Inform your readers of key and complex issues with this professional white paper template. In the world of marketing, a white paper is a longform piece of content, similar to an ebook. The author must make a sound analysis of the information and write the paper in a clear, concise, and accurate format. Just like any other intensive and informative type of document writing, white. White papers are designed to share with readers the problems ihi is working to address. Template for word new fresh paper format apa 2010 download. Mar 22, 2018 at the end of the paper, include a conclusion that sums up the problem and solution.
White papers are the type of writeups that can make an effective research paper. To provide guidance on the preparation and use of an information paper. The ideas and findings in these white papers represent innovative work by organizations affiliated with ihi. To help you out, weve put together a list of the common white paper formats that will guide your next piece of writing. With rich animations, background videos, and fluid transitions, your white papers will leave a lasting impression. Business benefits this section is the soul of your white paper, where you need to grab the reader where he or she lives and provide plenty of assurances that your solution will work for them. By intent, the white paper is more narrative in style and form. How to write a white paper for my business proposal godaddy. Ive been writing content for companies for many years and won 15 awards for it. The step by step guide to succeeding with white paper marketing. You will also want to cite additional resources after the conclusion.
Determine if a white paper is really the best content format. White paper structure the elements of a great white paper. But times are changing and so is the way we produce and consume content. Your white paper can be read by different types of readers who will see the same problem from completely different viewpoints. Nov 27, 2019 a typical white paper might list ways to meet a clients marketing needs, suggest the use of a certain product for a technical process, or identify ways to tackle municipal problems.
The content order may seem similar to other business reports, but there is one major difference. Writing an excellent term paper requires more than just your time and fast typing skills. White paper an executive should be able to read this and not be missing anything of major importance from your full paper summarize the most important information from each of the sections youve already written from rubric. But awards dont mean anything unless my clients are getting results. Use our big selection of animations and transitions. Paragraphs will contain only the essential facts concerning the subject. It will help you decide on your business about an important decision. How to write and format a white paper with examples.
Upload your own custom fonts and always stay onbrand. Apa format essay paper apa style essay leadership essay how do i. White papers generally follow a standard document format. A white paper is a certain type of report that is distinctive in terms of purpose, audience, and organization. Since 2012 the armys soldier for life sfl program has been dedicated to facilitating. The social sciences research and documentation online 5th edition. The target audience for policy white papers is private companies, academics, legal institutions, nonprofit organizations, municipalities, corporations, etc. Create the structure and stick to it all through the document. Its a marketing document and a technical document, yet it doesnt go too far in either direction.
Heres findlaw lawyer marketings white paper on why most websites are designed to fail and surfwatchs white paper on cyberattacks against law firms. This resource will explain these issues and provide some other tips to enhance white paper content. For this fictional white paper template, i used a diagram to show the results of the sleep regression study. It sells the company by highlighting the internal expertise and valuable recommendations, not by bidding for business. Notional format for white papers a white paper should be divided into the sections described below and listed in the order in which they should appear. White paper content should answer questions or solve part of a problem that consumers are facing. Shrm provides content as a service to its readers and members. Thats why we included a free white paper template in this post. Helping an office renovation firm prove their expertise the founder had created a good first draft. The white paper template is very easy to use and they will make creating a professional quality document an extremely easy process. For example, system administrators will be interested in the technical capabilities of an operating system a company produces, whereas average users will most likely be interested in its entertainment and multimedia. Start with an introductory paragraph that sets up the problem the paper is going to address. If you have a microsoft account, you can view this file with powerpoint online.
Gertrude bell, the british explorer and diplomat, was the first woman to author a white paper. Example 7 joint base san antonio community partnership. So, how are these practices implemented in real white papers. With different industries using different styles for their white papers, it can be tricky to put together one definitive guide to the correct white paper format. When learning how to write a white paper, its important to first understand its origin to get a better grip on its use. The procurement data standard pds is a systemagnostic data standard that is intended to be adopted and implemented dodwide for creation, translation, processing, and sharing of procurement action data. Many business communications, such as technical reports or proposals, place the main conclusion at the beginning of the. The template of a white paper shows the clarity of thought of the author.
Included here are 5 sample white paper templates to download and help you with your tasks. In the following example, companies understand the pain points that buyers face and offer solutions through white paper content. After doing the research, its time for the writer to start drafting a six or eightpage white paper, right. In marketing, a white paper is therefore conceived as an alternative advertising format, which does not use the conventional, rhetorical, stylistic. Ihi s innovation series white papers were developed to further our mission of improving the quality and value of health and health care.
Exercising mission command through memoranda of understanding office of the chairman of the joint chiefs of staff chairmans office of reintegration. White paper templates to help you in formatting your white. The powerpoint deck in this resource discusses the basics of writing white papers and can be used for classroom instruction or selfstudy. If youre fortunate enough to have a designer on your team, theyll likely handle design and formatting for you. With a professionally designed white paper template from lucidpress, that wont be a problem anymore. For example, if youre authoring a white paper on a new product, then describe the market opportunity, the deficiency of the right solution, the reason why your product is the best. The purpose of a white paper is to make customers understand the issues and fix the problems accordingly. A white paper is a business marketing and informational tool used to educate the intended audience and provide assistance for important decisionmaking. It is meant to educate readers and help them to understand and solve an issue. In this post, we will focus on the best policy white paper examples by governments across the globe. Command sergeants major of that future force already fill the seats of our basic leadership courses as young corporals and sergeants. What are white papers and should lawyers write them. Some of curatas most downloaded ebooks are in some ways like a white paper according to the above descriptions.
The services and the joint force share the responsibility in ensuring that mission. Many business communications, such as technical reports or proposals, place the main conclusion at the beginning of the document. A good white paper is informative and is designed to show off the advantages of a product or technology. Theyre designed to solve a specific problem for readers, and build brand trust in the process. While the previous examples focus on initiatives that facilitate the transition and reintegration of veterans and their families, there are other examples of installations establishing mutually beneficial partnerships with the local community.
White papers often follow the authors thinking process. Best examples of policy white papers by governments. It does not offer legal advice, and cannot guarantee the accuracy or suitability of its content for a particular purpose. How to write white papers people actually want to read template 70. To write a successful white paper, you must know your audience, state your problem clearly, and make a convincing and engaging argument of how to solve it. Common mistakes when writing a white paper turning the white paper into an advertisement. It is generally presented from business to business transactions. Research paper essay format sat essay format white paper format 2.
White papers are also researchbased and widely considered to be a valuable resource. For more white paper samples, visit our white paper. A guide to the correct white paper format professional writing. Create interactive white papers that generate better leads. Just like any other type of content, you might write for a. Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. That white paper guys samples that white paper guy. These institutions use policy white papers to know the governments vision and stance on socio. White paper templates to help you in formatting your white papers. Papers will be self explanatory and will not refer to enclosures. How to write white papers people actually want to read.
In the first part of the twentieth century, short but important. That said, according to the above distinctions, white papers do play a key. A white paper is considered a document and a paper work, which serves as a guide to its readers depending on its objectives. Our writers have a great experience writing custom term papers. The following sample papers are for you to use as models in formatting your own turabian papers. Example 1 army soldier for life internship program and dod skillbridge. Discuss return on investment roi, usability, adherence to standards, and speed of implementation.
The first part of the body should give the background of the problem. Building the right educational architecture is the most significant investment we can make today to build the army our nation needs for 2025. A white paper document is flexible to use from one industry to another and its purpose ranges from but isnt limited to research, report, discussion, to proposals and many more. A white paper typically starts with a big picture and leads readers to the proposed solution.
It falls somewhere between a technical white paper and a marketing brochure. Gordon has massive experience writing white papers, and he did a tremendous job on ours andreas schemm, cofounder and ceo, vreo in germany. For example, you could create a landing page for your white paper, link to it in a blog post, and then include the actual document in your resource library. Sep 12, 2018 government agencies are best known for policymaking and its implementation, and publish white papers to let the general public know about it. How to write a white paper a simple step by step guide. The term white paper originated with the british government, and many point to the churchill white paper of 1922 as the earliest wellknown example under this name. Unlike ebooks, which may address a broader scope of topics, white papers have a singular focus. A white paper document is flexible to use from one industry to another and its purpose ranges from but isnt limited to research, report, discussion, to. Office of the chairman of the joint chiefs of staff, april 2012, 4. Think of the white paper as the meal in a restaurant with products or specific solutions being the dessert offered at the end of the meal, which it professionals may choose to order, or may. Like a background paper, the white paper is intended for standalone use and is usually several pages in length. White papers are documents that discuss complex issues to solve complex problems.
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